Estimate what Meta charges per template message, by country. Compare marketing, utility, and authentication costs across 180+ regions with real-time pricing data.
Choose the country where most of your message recipients are located. Pricing varies by region.
Decide how many marketing, utility, and authentication templates you send each month.
Adjust the sliders to match your expected message volume and see the estimated total cost.
To start a conversation with customers you need a pre-approved template message.
Meta charges per message for business-initiated conversations. This means you will be charged for template messages you send to your customers.
Your costs depend on the number and type of templates you send and your customer's country.
Use our calculator to estimate your outbound messaging costs.
Prices listed are subject to change by Meta. For more information, check the official page.
* Utility templates are free if sent within 24 hours in response to an incoming customer message.
WhatsApp Business API uses per-message pricing across four categories. Costs vary by recipient country and message type.
| Fees | Message Types | 24-hour Window | Outside Window |
|---|---|---|---|
| Free | Service messages (responses) | ✓ | ✗ |
| Paid (Meta) | Marketing Templates | ✓Free | Meta Fee |
| Paid (Meta) | Utility Templates | ✓Free | Meta Fee |
| Paid (Meta) | Authentication Templates | ✓Free | Meta Fee |
Important note: All templates sent within the 24-hour window in response to a customer message are free. Outside this window, Meta charges for each template message sent according to country rates.
Understand how WhatsApp Business API pricing works with different conversation types, messaging windows, and fee structures.
WhatsApp defines four categories: Marketing, Utility, Authentication and Service. Service conversations (customer-initiated) are free within the 24-hour window. Marketing, Utility, and Authentication messages are charged per-message by Meta, at rates that vary by the recipient's country or region.
Everything you need to know about WhatsApp Business API pricing.
WhatsApp templates are pre-approved message formats that businesses use to send outbound notifications through the WhatsApp Business API. They are required for any business-initiated conversation and come in three categories: marketing (promotions, offers), utility (order updates, reminders), and authentication (verification codes). Each template must be approved by Meta before use, and pricing varies by message category, recipient country, and whether the conversation falls within or outside the 24-hour customer service window.
Select the region where most of your customers are located, then estimate the number of template messages you plan to send each month in each category. The calculator will determine the potential cost of your messaging strategy.
The calculator helps you plan your messaging budget. WhatsApp Business API costs vary by recipient country and message type, so it's important to estimate your expenses before launching campaigns.
Utility templates are transactional messages such as order confirmations, shipping updates, appointment reminders and account statements. They are messages the customer expects to receive based on a prior action.
Marketing templates are promotional messages such as offers, discounts, product launches, event invitations and any communication aimed at generating sales or engagement.
The category is determined by the message purpose. If it's to promote or sell, use Marketing. If it's to inform about an existing transaction, use Utility. If it's to verify identity with a code, use Authentication.
Utility messages are free when sent within a 24-hour window after the customer has sent you a message. Outside this window, the standard rate applies.
No, the prices shown in the calculator are only Meta's per-message fees. WhatsTeam subscription cost is independent and charged monthly according to your chosen plan.
Yes, WhatsTeam allows you to easily connect your WhatsApp Business number through the official WhatsApp Business API (WABA). This gives you access to advanced features like message templates, higher message volume, and enhanced reliability.
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