WhatsApp Business API Message Templates: Complete Guide (2026)
Everything about WhatsApp message templates: categories, creation, approval process, examples by industry, and best practices.
Learn how to use your WhatsApp Business App alongside the official API simultaneously with Coexistence mode — setup, features, and synchronization.
Coexistence mode allows you to use the WhatsApp Business App on your phone at the same time as the WhatsApp Business Cloud API. This means you can keep using your familiar WhatsApp Business App for direct conversations while leveraging the API's advanced features like template messages, automated workflows, and high-volume messaging through WhatsTeam.
Coexistence mode is a feature introduced by Meta that allows a single WhatsApp Business phone number to be connected to both the WhatsApp Business App and the WhatsApp Business Cloud API simultaneously. Previously, registering a number with the API would disconnect it from the WhatsApp Business App entirely, forcing businesses to choose one or the other.
With Coexistence mode enabled:
This gives businesses the flexibility to manage quick, personal conversations directly from their phone while using WhatsTeam's platform for automated messaging, team collaboration, and campaign management.
Coexistence mode is ideal for businesses that want the best of both worlds. Here are three common scenarios where it makes sense:
If your business has been using the WhatsApp Business App and wants to migrate to the Cloud API, Coexistence mode allows you to transition gradually. You can start using the API for automated messaging and campaigns while continuing to handle day-to-day conversations from the app. This avoids disruption and gives your team time to adapt to the new platform.
Businesses with field agents (sales reps, delivery staff, on-site technicians) often need the WhatsApp Business App for quick, on-the-go communication. At the same time, the office team needs the API for managing customer support queues, sending bulk notifications, and running marketing campaigns. Coexistence mode lets both teams work from the same number without interfering with each other.
Some businesses want to maintain the personal touch of responding from the app for VIP customers or high-value conversations, while automating routine messages (order confirmations, appointment reminders, shipping updates) through the API. Coexistence mode enables this hybrid approach.
Before enabling Coexistence mode, there are several important details you should be aware of regarding limitations, requirements, pricing, and message synchronization.
To use Coexistence mode, you need:
Coexistence mode itself does not incur any additional charges. However, the standard WhatsApp Business API pricing applies:
For detailed pricing information, refer to our WhatsApp Business API Pricing Guide.
Understanding how messages sync between the app and the API is critical for managing customer conversations:
Best practice: Establish clear internal guidelines about which conversations are handled through the app and which through the API to avoid duplicate responses or missed messages.
Follow these four steps to enable Coexistence mode for your WhatsApp Business number through WhatsTeam.
If you have not already connected your WhatsApp Business number to WhatsTeam via the Cloud API, you need to complete the Embedded Signup flow first.

During the Embedded Signup, you will be asked to register your phone number with the Cloud API.

Important: If your number is currently active on the WhatsApp Business App, you will see a prompt asking whether you want to enable Coexistence mode. Select Yes to keep your number active on both the app and the API.
Once your number is registered with the Cloud API, enable Coexistence mode through the device settings.

After enabling Coexistence in WhatsTeam, verify that the connection is active on your WhatsApp Business App.

Your Coexistence setup is now complete. You can use both the WhatsApp Business App and WhatsTeam simultaneously on the same number.

If you decide to stop using Coexistence mode, you can disable it at any time. This will disconnect the WhatsApp Business App from the shared number, leaving only the Cloud API connection active.
If you want to re-enable Coexistence after disabling it:
The following table summarizes the features available in each mode to help you decide which configuration is right for your business.

| Feature | App Only | API Only | Coexistence |
|---|---|---|---|
| Text messaging | Yes | Yes | Yes (both) |
| Media messaging | Yes | Yes | Yes (both) |
| Template messages | No | Yes | Yes (API only) |
| Interactive buttons | No | Yes | Yes (API only) |
| List messages | No | Yes | Yes (API only) |
| WhatsApp Flows | No | Yes | Yes (API only) |
| Groups | Yes | No | Yes (App only) |
| Channels | Yes | No | Yes (App only) |
| Status updates | Yes | No | Yes (App only) |
| Voice/video calls | Yes | No | Yes (App only) |
| Polls | Yes | No | Yes (App only) |
| Reactions | Yes | Yes | Yes (both) |
| Catalog | Yes | Yes | Yes (both) |
| Business verification | No | Yes | Yes |
| Automated workflows | No | Yes | Yes (API only) |
| Multi-agent support | No | Yes | Yes (API only) |
| Bulk messaging | Limited | Yes | Yes (API only) |
| Analytics dashboard | No | Yes | Yes (API only) |
| CRM integration | No | Yes | Yes (API only) |
| 24/7 availability | No (phone dependent) | Yes | Partial (API always on) |
| Message sync across platforms | N/A | N/A | Incoming only |
Does Coexistence mode cost extra?
No. Coexistence mode itself is free. Standard WhatsApp Business API conversation charges from Meta apply to messages sent through the API. Messages sent directly from the WhatsApp Business App do not incur API charges.
Can I use Coexistence with the regular WhatsApp app (not Business)?
No. Coexistence mode only works with the WhatsApp Business App. The regular WhatsApp app does not support Coexistence with the Cloud API.
Will customers know I am using Coexistence mode?
No. From the customer's perspective, nothing changes. They see the same number and business profile regardless of whether you respond from the app or the API.
What happens if I respond from both the app and the API?
The customer will receive both responses. There is no built-in deduplication. This is why it is important to establish internal guidelines about which conversations are handled through which channel.
Can I use companion devices with Coexistence mode?
Yes, but with limitations. Companion devices connected to the WhatsApp Business App will continue to work, but they will only show messages sent and received through the app, not through the API.
Is my message history transferred when I enable Coexistence?
No. Existing message history is not transferred between the app and the API. Both systems maintain separate message records from the point Coexistence is enabled.
Everything about WhatsApp message templates: categories, creation, approval process, examples by industry, and best practices.
Step-by-step guide to migrating your WhatsApp number to the official Business API using WhatsTeam, including requirements, limitations, and troubleshooting.
Complete guide to WhatsApp Business API pricing — message categories, rates, free tiers, volume discounts, and tips to optimize your messaging costs.