Como enviar mensajes de WhatsApp desde HubSpot (2026): Guia completa de integracion

Ultima actualizacion: 3 de abril de 2026 · 11 min de lectura

HubSpot es uno de los CRM mas populares del mundo. WhatsApp es la aplicacion de mensajeria mas utilizada. Sin embargo, conectar ambas plataformas ha sido tradicionalmente una experiencia frustrante, llena de soluciones provisionales, funciones nativas limitadas y conectores de terceros poco fiables.

Eso cambia cuando usas la API oficial de WhatsApp Business a traves de una plataforma como WhatsTeam. En lugar de depender de extensiones de navegador o conectores no oficiales que violan los terminos de servicio de WhatsApp, obtienes una integracion adecuada y escalable que sincroniza tus contactos de HubSpot, automatiza mensajes basados en eventos del CRM y mantiene tu cuenta segura.

En esta guia, te explicaremos exactamente como configurar la integracion HubSpot-WhatsApp, que puedes hacer con ella y como miles de empresas la estan usando para cerrar mas negocios.

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Why HubSpot Needs a WhatsApp Integration

HubSpot excels at organizing your contacts, tracking deals, and automating email sequences. But email open rates average around 20%, and response times are measured in hours or days.

WhatsApp flips those numbers. Messages see open rates above 95%, and most replies come within minutes. For sales teams relying on HubSpot to manage their pipeline, adding WhatsApp as a communication channel means:

• Faster lead response times — reach new leads on WhatsApp within seconds of form submission
• Higher engagement on deal updates — notify contacts when deals move stages
• Better support resolution — handle ticket updates through a channel customers actually check
• Stronger campaign performance — send promotional messages with conversion rates 3-5x higher than email

The challenge is that HubSpot's native WhatsApp support is limited. It requires a Business or Enterprise HubSpot plan, only works within the conversations inbox, and lacks features like bulk messaging, AI chatbots, and advanced automation triggers.

That's where a dedicated WhatsApp Business API platform bridges the gap.

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HubSpot Alone vs. HubSpot + WhatsTeam

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How the Integration Works

The WhatsTeam-HubSpot integration connects your WhatsApp Business API account to your HubSpot CRM through a secure, bidirectional sync.

1. Contact sync — HubSpot contacts with phone numbers are automatically available in WhatsTeam.
2. Activity logging — WhatsApp messages are logged as activities on the corresponding HubSpot contact record.
3. Workflow triggers — HubSpot workflow events can trigger WhatsApp messages through WhatsTeam.
4. Property mapping — HubSpot contact properties map to WhatsTeam contact fields.

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Step-by-Step Setup Guide

Prerequisites

• A WhatsTeam account (Starter plan or above)
• A HubSpot account (any plan, including Free CRM)
• A verified WhatsApp Business API number connected to WhatsTeam
• Admin access to both platforms

Step 1: Connect HubSpot in WhatsTeam

1. Log in to your WhatsTeam dashboard
2. Navigate to Integrations in the left sidebar
3. Find HubSpot and click Connect
4. Authorize WhatsTeam to access your HubSpot account
5. Select your sync preferences

For detailed instructions, see our HubSpot integration page.

Step 2: Configure Contact Sync

• HubSpot to WhatsTeam — Choose which lists or segments to sync
• WhatsTeam to HubSpot — Decide whether new conversations create new contacts
• Property mapping — Map HubSpot properties to WhatsTeam contact fields

Step 3: Set Up Message Templates

1. Go to Campaigns > Templates
2. Create templates for your key use cases
3. Use merge fields: {{first_name}}, {{company}}, {{deal_name}}
4. Submit for WhatsApp approval

Step 4: Build Automation Workflows

• Lead follow-up — Trigger WhatsApp messages on form submissions
• Deal stage notifications — Notify contacts when deals progress
• Support ticket updates — Send status changes via WhatsApp
• Abandoned cart recovery — Recover lost sales with timely reminders

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Frequently Asked Questions

Do I need a paid HubSpot plan to use the WhatsApp integration?

No. The WhatsTeam integration works with any HubSpot plan, including the free CRM. You will need a WhatsTeam plan starting at $29/month.

Is this integration compliant with WhatsApp's policies?

Yes. WhatsTeam uses the official WhatsApp Business API. There are no unofficial connectors or web scraping involved.

Can I send bulk WhatsApp messages to my HubSpot contacts?

Yes, through WhatsTeam's Campaigns feature. Recipients must have opted in to receive WhatsApp messages.

How does two-way sync work?

Changes in HubSpot sync to WhatsTeam automatically. New WhatsApp conversations can create HubSpot contacts. Message history is logged on the HubSpot contact timeline.

Can I use WhatsApp AI chatbots with HubSpot data?

Yes. WhatsTeam's AI chatbots can access HubSpot contact properties and deal information to provide personalized responses.

What happens if a contact's phone number changes in HubSpot?

The integration syncs based on the contact record ID. Updated phone numbers propagate on the next sync cycle.

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Getting Started

1. Sign up for WhatsTeam
2. Connect your WhatsApp Business API number
3. Navigate to Integrations and connect HubSpot
4. Sync your contacts and create your first message template
5. Build your first automation workflow

Thousands of businesses are already using WhatsTeam to bridge HubSpot and WhatsApp. Start your free trial and see the difference in your first week.

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Ready to connect HubSpot and WhatsApp? View our pricing plans or create your account to get started today.